CSR Activity ‘Coffee on the Wall’ at Blends & Brews Coffee Shoppe Benefits Large Numbers of People
Thumbay Moideen, the Founder President of Thumbay Group UAE donated several coffees to the ‘Coffee on the Wall’ CSR activity at the Blends & Brews Coffee Shoppe located at Thumbay Group’s hospital in Ajman, during an official visit to the hospital on Monday, 28th March 2016. The CSR initiative which is quite popular with Blends & Brews customers and available across all its outlets in the UAE, has already benefited a large number of people.
Blends & Brews, the UAE-born chain of chic coffee shops operated by the Hospitality Division of Thumbay Group has the ‘Coffee on the Wall’ program in all its outlets, wherein any customer can sponsor one or more extra coffees for visitors who cannot afford to pay. The coffees thus sponsored are displayed on the wall in the form of coupons, and anyone in need can pull one out from the wall and order a coffee at the counter.
A visitors availing the coffee on the wall can order any coffee of any size without it lowering his self-esteem as he can enjoy the coffee without having to ask for a free drink. Also, he does not know who the sponsor of his coffee is. Moreover, visitors who avail the free coffee are served with the customary respect and dignity.
The ‘Coffee on the Wall’ initiative is operational at all Blends and Brews outlets, and is a part of the extensive CSR activities of Thumbay Group. “Through ‘Coffee on the Wall’ Blends & Brews encourages our customers to think about people who would like to enjoy, but cannot afford the pleasure of tasting a refreshing coffee. This humble gesture is our way of showing respect for the needy,” said Mr. Farhad C., Director of the Hospitality Division of Thumbay Group.
Blends & Brews has outlets across various locations in the UAE, and in Hyderabad – India. It offers a delicious range of coffees and local savories, as well as sugar-free beverages, cakes and cookies. As part of the strategic plan of Thumbay Group, an addition of 100 Blends & Brews outlets within the UAE is aimed in the next 5-6 years. Blends & Brews Coffee Shoppe’s beverages have won many awards in various national and international competitions.